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Franchising and self-employment are usually options that handheld inkjet printer companies need to consider when expanding. From the perspective of efficiency, joining will undoubtedly be faster. Non-self-employed behaviors such as joining and outsourcing only need to meet the condition of "doing it". However, judging from the degree of completion of the work, the requirements for self-employment are relatively high, and it must be "done well". If you are self-employed, all links are under your own control, which is highly controllable and easy to manage. It is difficult to control the quality of adopting the franchise model, and over time, various management problems can easily erupt.
Lack of refined operations and rough operations
If you join and open a store, everything will be fine? This seems to be the development of many companies. They are keen on scale expansion, but they all need to be further refined. Subsequent supplements were insufficient, resulting in low service levels in stores. It can be seen that the Internet's fast and unbreakable approach to scale is actually not suitable for the industry. In fact, it has always been a slow track and there is no rush. Market trends change closely with changes in users 'aesthetic habits. Every market adjustment means that companies must re-do R & D, design, and retail display. This is not a sprint, but more like a marathon.
It has a flexible adjustment mechanism in the face of market changes and has a foundation for long-term development.
Regarding long-term doctrine, Amazon is actually the most obvious example. In the development process, we were not eager to make profits, but first established a complete supply chain, warehousing, channels, logistics and other retail infrastructure, and set a long-term approach to catch big fish. This led to today's empire with a market value of hundreds of billions. If Amazon has many flaws in its expansion process, it may have long been judged by the market and users, either eliminated by the market or simply disappeared into the public.
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The same is true for the handheld inkjet printer industry. This itself is an area where slow work leads to meticulous work. There is no quick fix method, and people often have a "one-vote veto power" during the experience process. It is not an app. It can first enter the market through the minimum feasible product, and then carry out a series of repairs later. If this off-line field does not pay attention to details from the beginning, it will be difficult to go back and improve it later.
The fall of pathfinders and opportunists is a process that the industry must go through, which provides valuable experience and lessons for the development of latecomers.
Nowadays, with the in-depth development of consumption upgrades, people are paying more and more attention to quality. Especially for young people, high-quality and personalized experience has become an important part of their happiness in life, and the entire market has once again ushered in huge development opportunities.
In any market, laying a good industrial foundation determines the lower limit of an enterprise. This is actually a reflection of respecting business laws and a guarantee for the survival of an enterprise. Respect for user preferences and a grasp of the pulse of the market determine the upper limit of the enterprise. In the future, if enterprises want to stand out, they must start from every touch that users come into contact with. The essence of touch economics is actually experience economics. Details determine success or failure, and an inadvertent influence may contribute to user consumption. The accumulation of quantity leads to a qualitative leap, and the control of details will be the key for companies to win the market.
